Ms. Lee

Rivers and Peaks

Defining our lifestyle

(778) 538-4742

Rivers and Peaks
Defining our Lifestyle

About Lee Morris

Lee MorrisLee has been a resident within the Kamloops area for over 25 years residing primarily along the South Thompson River. Lee’s career in business and non-profit organizations in the area spans three decades. While she has owned her own company ,Tourism Interior, since the mid-90’s, it is primarily her volunteer and additional professional roles that have strengthened her ability to explore diverse ideas and future projects for her area. Lee is committed to nurturing visionary projects that embrace and enhance the lifestyles most cherished in the area.

As a former Tourism Industry issues advocate, her interest specific to the TNRD Area P grew sparked by concerns relative to localized air emissions in addition to broader fire protection concerns. Lee has acted as the Alternate Director for TNRD Area P since 2018 and has been very active in that role. Lee is keenly interested in continuing in the opportunity to serve on Regional Committees where her input on behalf of the area’s vision will be of value. Lee's diverse career with provides a solid foundation for ensuring that communication, consultation and accountability are a priority in both her work and her volunteer efforts.

Present and Past

  • Owner, Tourism Interior – Kamloops and area 1997- present
  • TNRD - Alternate Director, Area P 2018 - present
  • CEO of Tourism Kamloops – 2005 - 2015
  • Director of Sales and Marketing - 1997 - 2015
  • High Country Tourism General Manager Merritt & Gold Country 1988 - 1997
  • Director of Sales and Marketing - Clearwater 2017 - 2021
  • Tourism Faculty - - Jinhua, Zheijing, China 2016 - 2017
  • Resident within the TNRD Area P - for over 25 years

Lee's Commitment

To Listen • To Advocate • To Be Accountable


Board and Management experience

Lee brings extensive experience as an active Board member for diverse organizations. She has a solid understanding of Board responsibilities to stakeholders. Her resume of community connections is extensive. Her lengthy career and volunteer roles with business and community-based organizations demonstrate the foundation that ensures consultation, accountability and leadership and are her priority for the groups and individual organizations she works with.

These roles have included:

  • CEO, Tourism Kamloops
  • Executive Director, High Country Tourism encompassing Merritt-Nicola Valley, Gold Country, Kamloops, Clearwater & North Thompson
  • Director, Kanata International Sales - Clearwater BC.
  • Director of Marketing, Tourism Victoria

Board Service of Relevance:

  • Tourism Industry Association of BC
  • Thompson Okanagan Tourism Board
  • Board – Rotary Club of Kamloops West (past)
  • BC Golf Marketing Association - Past Co-Chair


  • University of Victoria – Bachelor of Arts program - Economics Major
  • Thompson Rivers University - Bachelor General Studies

Each of these roles required demonstrated commitment to gaining a thorough understanding from stakeholders, their suggestions, concerns and input for solutions.

Community Connections through volunteering

Lee has been an active volunteer in the area for a diverse mix of community events and local Associations. These just a few examples of both current and past.

  • Connective Thompson Okanagan Region – Vice Chair, Board
  • Rotary West efforts: Rotary Food Drives; People in Transition: Brewloops; Seniors events
  • Kamloops Heritage Society – Board of Directors
  • Kamloops Therapeutic Riding Association – governance
  • Shuswap Hospice Association
  • Kamloops Brain Injury Association – event volunteer
  • BC Seniors Games - BC Summer Games – event volunteer
  • Land Use Management Plan Advisory Committee - mid 1990's
  • Provincial Winter Fairs – Tod Mountain 4-H speech projects and Kids Zones
  • Pritchard: The Ranch Driving events: Johvale Horse Trials
  • Land Use Management Plan Advisory Committee - mid 1990's
  • Kamloops Cattle Drives 1990's - Command Post
  • Canadian Tour - Western Canada Golf Championship – Bid support

A vision to pursue

Creating the pathway of connection along our rivers to our peaks:
e-biking, cycling, walking, running and kayaking.


Awards of note

Lee Morris Award

Economic Development Association of BC

Community Tourism Brand

Lee Morris Award

Thompson Okanagan Tourism

Tourism Marketing Campaign

Lee Morris Award

Tourism Industry Association of BC

Community Sport Tourism
Joint Award

Lee Morris Award

Canadian Inbound Tourism Association


Committed to
Listening Learning and Responding